Buyers Want to See
You — Not a Synthetic Avatar.
Arcads creates AI actor videos for products that don't have a face. Real estate is different. Your clients are hiring you — which means your face, your voice, and your listings are the ad. Prestyj turns 20 minutes of your footage into 300–1,000 authentic video ad variations for real social media creative testing.
of home sellers say agent trustworthiness is their #1 selection criterion
cost per variation at Prestyj's 1,000-ad tier vs. $11+ per video on Arcads
unique video ad variations from a single 20-minute footage session
AI avatars in any Prestyj batch — every ad is your real face and real listings
Pricing Comparison
Understanding the true cost of each platform
- Fast to spin up — no filming required, just write a script
- Good for testing messaging when you have no existing footage
- Wide library of AI actors to choose from
- AI avatars don't look like you — clients can't identify the agent they're hiring
- No real listings, no real neighborhoods — purely synthetic
- Real estate trust depends on authenticity; synthetic faces can trigger doubt
- Extremely expensive at scale — 1,000 variations would cost ~$11,000
- No pain-point framework or real estate context built into the tool
- Real footage — your face, your listings, your market
- Done-for-you: just send 20 minutes of footage
- Pain-point testing framework built into every batch
- 1,000 variations for $3,997 ($4/ad) vs. $11,000 on Arcads
- Fair housing compliant, NAR-ready
Feature Comparison
See how the platforms stack up side by side
| Feature | Prestyj | Arcads |
|---|---|---|
Features the actual agent Arcads uses synthetic AI actors — not your real face | ||
Real estate pain-point testing Arcads has no concept of buyer/seller pain points; it's UGC for products | ||
Batch production: 300–1,000 ads Arcads charges ~$11/video; 1,000 videos would cost ~$11,000 | ||
Done-for-you, no software skills needed Arcads requires you to write scripts and manage avatar selection | ||
Uses your listing footage and B-roll Arcads generates from text; doesn't incorporate your property footage | ||
Fair housing compliance review | ||
Multiple aspect ratios (9:16, 1:1, 16:9) Both offer multi-format delivery | ||
Flat-fee pricing per batch Arcads is per-video credit-based with monthly subscription |
Why Agents Switch from Arcads
Key reasons real estate professionals choose Prestyj
Trust is earned through authenticity
A homebuyer spending $400,000 researches their agent before they ever call. An AI avatar ad tells them nothing about you. Your real face — in multiple pain-point-specific messages — tells them exactly who they'd be working with and why you understand their situation.
The cost math is brutal at scale
At Arcads' pricing, getting 1,000 video ad variations would cost roughly $11,000. Prestyj delivers 1,000 variations for $3,997 flat — done-for-you, no filming sessions required beyond your initial 20-minute shoot. That's a $7,000 difference on the same batch volume.
Real estate pain points require real context
Arcads generates scripts from generic prompts. There's no concept of bidding war anxiety, contingency paralysis, or equity unlock built into the tool. Prestyj builds each batch around the specific buyer and seller pain points you choose to test — so the creative is strategically aligned from the start.
Regulatory landscape for AI actors is shifting
Multiple state real estate commissions are reviewing advertising disclosure requirements for AI-generated likenesses. Using your own footage eliminates this exposure entirely. Every Prestyj batch uses real footage reviewed for compliance before delivery.
- You're testing a brand-new offer and have zero footage — any visual stimulus is better than nothing while you prepare real creative
- You're in a non-real estate business (SaaS, e-commerce, apps) where the product, not the person, is what sells
- You need a single test ad quickly and aren't ready to invest in a real footage batch
- You're a real estate agent, team leader, brokerage, or investor running paid social campaigns
- You want to test 3–10 specific buyer or seller pain points to find your highest-converting message
- You're spending $1,000+/month on Facebook or Instagram ads and need creative volume to avoid ad fatigue
- You want 300–1,000 authentic video variations that build real trust with buyers and sellers in your market
- You need compliant, reviewed creative delivered without managing a video production dashboard
Related Resources
Batch Video Ads for Real Estate
How Prestyj turns 20 minutes of real footage into 300–1,000 ready-to-test ad variations.
The Real Estate Creative Testing Framework
How many video ads you actually need to test to find your best-converting pain point.
Batch Video Ads for Real Estate Teams
How teams and brokerages use batch creative to scale ad campaigns across agents.
300–1,000 Real Video Ads. Not AI Avatars.
Send us 20 minutes of footage and we'll deliver a complete batch of real estate video ads organized by pain point — ready to test on Facebook and Instagram within days.
Book a DemoPackages from $1,497 · Real footage only · Delivery within days of shoot