Fractional Batch vs In-House Studio

Prestyj vsIn-House Video Production for CMOs

An in-house team of 3 ships fewer ads per quarter than a single Prestyj batch — at 10x the cost. Prestyj is the alternative: CMOs-researched scripts, your real face, 300-1,000 ads in 24 hours, flat fee from $1,497.

300-1,000
Prestyj ads per batch
$180K-$450K
In-House Video Production starting price
24 hrs
Prestyj turnaround

Pricing Comparison

See how our pricing stacks up against In-House Video Production (for CMOs)

Most Popular

Prestyj

$1,497 – $3,997
One-time · 300-1,000 ads · CMOs-researched
  • 300-1,000 unique vertical video ads per batch
  • Scripts written for you (vertical-researched)
  • You record once in 15-20 min
  • 24-hour turnaround
  • Hook + body + CTA variations
  • Your real face — not AI
  • No monthly subscription
  • Error revisions included

In-House Video Production (for CMOs)

$180K-$450K
fully loaded annual
  • Direct creative control
  • Owns the production process internally
  • Ships 50+ creatives per ad set per month
  • Flat fee, no fixed overhead
  • 24-hour turnaround
  • Vertical-researched scripts

Feature Comparison

Compare PrestyJ with In-House Video Production (for CMOs) feature by feature

FeaturePrestyJIn-House Video Production (for CMOs)
Scripts researched for CMOs pain points
In-House Video Production does not research your vertical by default
Uses your real face / actual brand
Sometimes
Variations per engagement
300-1,0001-8 per quarter
Turnaround SLA
24 hrs guaranteed2-6 weeks
Pricing model
One-time flatAnnual salary + benefits
Cost per ad (at 500 ads)
≈$5$11K-$14K (fully loaded)
Cost per fully tested angle
≈$500$80K-$120K
Built for CMOs ad fatigue cycles
Vertical research bundled

Why CMOs Pick Batch Over In-House Video Production

An in-house team of 3 ships fewer ads per quarter than a single Prestyj batch — at 10x the cost.

Your in-house team ships 8 videos/quarter and your board wants 80

In-House Video Production cannot fix this. The unit they ship (per-video, per-gig, per-month) is fundamentally incompatible with the cadence paid social actually requires (50+ creatives per ad set to exit learning).

Per-angle math finally works

The hidden cost is the opportunity cost of un-tested personas — you are leaving an entire ICP segment unaddressed because creative production cannot keep pace. Batch math at the 500-ad tier puts cost per fully tested angle at ≈$500. In-House Video Production math puts it at $80K-$120K fully loaded.

Event-driven creative inside 24 hours

Agency retainers are $25K-$60K/month and you still can't get creative volume In-House Video Production cycles cannot ship event-specific creative inside the window when it matters. Batch delivers in 24 hours from footage — meaning cmos can finally compete on cadence.

CMOs-specific scripts vs generic in-house video production output

You have 6 buyer personas to test and your team can only afford to make creative for 2 Batch begins every engagement with a vertical research pass on highest-converting cmos hook patterns from current-quarter ad libraries. In-House Video Production typically ship what you brief them on — they do not bring vertical research to the table.

No fixed cost overhead

An in-house production hire costs $90K-$150K fully loaded and ships 8 videos a quarter. Batch is variable cost — you only pay when you need a new batch.

Related Resources

Batch Video Ads — the Service

See the Prestyj batch product

Learn more

Batch Video Ads for CMOs

CMOs-specific use case

Read use case

Cost Per Tested Ad Angle for CMOs

Full pricing math breakdown

See the math

CMOs Video Production Alternative

Alternative to traditional cmos video production

Compare

CMOs Pick Batch Over In-House Video Production.

300-1,000 cmos-researched ads in 24 hours. One flat fee from $1,497. Your real face. No retainer.

One-time payment · No subscription · 24-hour turnaround