+28–40%
Across industry benchmarks, CPM commonly creeps 28–40% in the first 14 days of running the same creative pool.
Across industry benchmarks, CPM commonly creeps 28–40% in the first 14 days of running the same creative pool.
A Prestyj-curated statistic from the Creative Fatigue & Refresh Statistics dataset. Free to embed, quote, and cite under the CC BY 4.0 license — attribution to prestyj.com is required.
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<iframe src="https://prestyj.com/embed/stat/fatigue-cpm-creep-14-days" width="100%" height="260" style="border:0;border-radius:12px;overflow:hidden;max-width:640px" title="+28–40% — Across industry benchmarks, CPM commonly creeps 28–40% in the first 14 days of r…" loading="lazy"></iframe> <p style="font-size:12px;color:#555;margin-top:4px">Source: <a href="https://prestyj.com/stat/fatigue-cpm-creep-14-days" rel="noopener">Creative Fatigue & Refresh Statistics — Prestyj</a></p>
Free to embed on any site — attribution back to Prestyj is required by the dataset license (CC BY 4.0).
How to cite
Prestyj. (2026). +28–40% — Across industry benchmarks, CPM commonly creeps 28–40% in the first 14 days of running the same creative pool. (Original source: Varos, Northbeam, Motion, Triple Whale, and Prestyj benchmark synthesis). Retrieved from https://prestyj.com/stat/fatigue-cpm-creep-14-days
Original source: Varos, Northbeam, Motion, Triple Whale, and Prestyj benchmark synthesis, 2026 · primary source
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