The Prestyj Open Statistics Dataset
79+ cite-worthy statistics on speed-to-lead, batch video ads, creative fatigue, done-for-you social media economics, lead reactivation, AI adoption in sales, lead conversion, and cost-per-lead benchmarks. Free to download, quote, embed, and republish — attribution to prestyj.com is the only requirement.
79 statistics · 10 categories · Sources cited per row · Updated 2026-05-24
License
Creative Commons Attribution 4.0 International (CC BY 4.0). You may share, adapt, and redistribute for any purpose, including commercial — provided you credit Prestyj with a link to prestyj.com.
How to cite
Prestyj (2026). Lead Response, Video Advertising & AI Sales Statistics Dataset. https://prestyj.com/data
What’s in the dataset
Speed to Lead Statistics
14 statsHow response time impacts lead qualification and conversion rates. The data is clear: faster follow-up wins more deals.
BrowseVideo Advertising Statistics
12 statsVideo ad performance data including ROI benchmarks, engagement rates, completion rates, and AI-driven production trends.
BrowseAI Adoption in Sales Statistics
12 statsAI adoption rates, performance impact, productivity gains, and ROI data for sales teams leveraging artificial intelligence.
BrowseLead Response & Conversion Statistics
10 statsFollow-up frequency, qualification rates, no-show reduction, and the real cost of slow lead response.
BrowseBatch Video Ads & Creative Testing Statistics
5 statsWinner-rate, creative-volume, cost-per-ad, and cost-per-tested-angle benchmarks for paid social advertisers using batch video ad production.
BrowseCreative Fatigue & Refresh Statistics
4 statsHow quickly paid social creative fatigues, how CPM creeps, and how high-volume refresh cadences extend campaign life.
BrowseDone-For-You Social Media Economics
4 statsFully loaded agency costs, posting frequency benchmarks, post-volume economics, and AI content department cost-per-post comparisons.
BrowseLead Reactivation Benchmarks
4 statsDormant CRM value, reactivation cost savings, multi-channel response rates, and recovered-revenue benchmarks for old leads.
BrowseInstant AI Lead Response Economics
4 statsAI lead response speed, cost-per-engaged-lead, ROI, and hybrid AI-plus-human conversion benchmarks.
BrowseIndustry Benchmarks: Cost Per Lead & Conversion Rates
10 statsAverage cost per lead, CPC, CTR, and conversion rate benchmarks by industry for Google Ads in 2025.
BrowseMethodology
- Sourcing: Each statistic is drawn from a named publisher, source article, or labeled Prestyj benchmark (e.g. Harvard Business Review, InsideSales, Wyzowl, HubSpot, WordStream, McKinsey, Gartner, Salesforce, and Prestyj managed-account datasets). The publisher and year are stored as columns in the dataset and visible on every record.
- Scope: 2024–2026 publication horizon, with foundational research (e.g. 2011 HBR speed-to-lead work) included when it remains the canonical reference and is still widely re-cited.
- Curation: Statistics are grouped into 10 categories aligned with concrete buyer questions (response time, batch video ads, creative fatigue, done-for-you social media economics, lead reactivation, AI adoption, conversion, CPL benchmarks).
- Updates: The dataset is versioned by date in the CSV and JSON payloads. Re-download anytime for the latest snapshot.
- Issues / corrections: Spot a statistic that needs updating or has a better primary source? Tell us.
Use the data — link back when you do
Every row in this dataset has a permanent URL on prestyj.com. Embed the stat, link to the row, or cite the dataset — the choice is yours.