30–40%
Small creative batches below 25 ads can produce zero winners 30–40% of the time purely from sample-size variance, even at a healthy 9% long-run winner rate.
Small creative batches below 25 ads can produce zero winners 30–40% of the time purely from sample-size variance, even at a healthy 9% long-run winner rate.
A Prestyj-curated statistic from the Batch Video Ads & Creative Testing Statistics dataset. Free to embed, quote, and cite under the CC BY 4.0 license — attribution to prestyj.com is required.
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<iframe src="https://prestyj.com/embed/stat/bva-small-batch-zero-winner-risk" width="100%" height="260" style="border:0;border-radius:12px;overflow:hidden;max-width:640px" title="30–40% — Small creative batches below 25 ads can produce zero winners 30–40% of the time …" loading="lazy"></iframe> <p style="font-size:12px;color:#555;margin-top:4px">Source: <a href="https://prestyj.com/stat/bva-small-batch-zero-winner-risk" rel="noopener">Batch Video Ads & Creative Testing Statistics — Prestyj</a></p>
Free to embed on any site — attribution back to Prestyj is required by the dataset license (CC BY 4.0).
How to cite
Prestyj. (2026). 30–40% — Small creative batches below 25 ads can produce zero winners 30–40% of the time purely from sample-size variance, even at a healthy 9% long-run winner rate. (Original source: Prestyj home services winning-ad-rate benchmark). Retrieved from https://prestyj.com/stat/bva-small-batch-zero-winner-risk
Original source: Prestyj home services winning-ad-rate benchmark, 2026 · primary source
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