5–7 days
Meta video ads show measurable CPA degradation within 5–7 days of active spend once weekly frequency rises above roughly 2.0.
Meta video ads show measurable CPA degradation within 5–7 days of active spend once weekly frequency rises above roughly 2.0.
A Prestyj-curated statistic from the Creative Fatigue & Refresh Statistics dataset. Free to embed, quote, and cite under the CC BY 4.0 license — attribution to prestyj.com is required.
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<iframe src="https://prestyj.com/embed/stat/fatigue-meta-cpa-degradation-5-7-days" width="100%" height="260" style="border:0;border-radius:12px;overflow:hidden;max-width:640px" title="5–7 days — Meta video ads show measurable CPA degradation within 5–7 days of active spend o…" loading="lazy"></iframe> <p style="font-size:12px;color:#555;margin-top:4px">Source: <a href="https://prestyj.com/stat/fatigue-meta-cpa-degradation-5-7-days" rel="noopener">Creative Fatigue & Refresh Statistics — Prestyj</a></p>
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How to cite
Prestyj. (2025). 5–7 days — Meta video ads show measurable CPA degradation within 5–7 days of active spend once weekly frequency rises above roughly 2.0. (Original source: Motion App Creative Trends Report / Prestyj synthesis). Retrieved from https://prestyj.com/stat/fatigue-meta-cpa-degradation-5-7-days
Original source: Motion App Creative Trends Report / Prestyj synthesis, 2025–2026 · primary source
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