$70.11
The average cost per lead in Google Ads across all industries in 2025 — up 5.13% year-over-year.
The average cost per lead in Google Ads across all industries in 2025 — up 5.13% year-over-year.
A Prestyj-curated statistic from the Industry Benchmarks: Cost Per Lead & Conversion Rates dataset. Free to embed, quote, and cite under the CC BY 4.0 license — attribution to prestyj.com is required.
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<iframe src="https://prestyj.com/embed/stat/ind-cpl-70" width="100%" height="260" style="border:0;border-radius:12px;overflow:hidden;max-width:640px" title="$70.11 — The average cost per lead in Google Ads across all industries in 2025 — up 5.13%…" loading="lazy"></iframe> <p style="font-size:12px;color:#555;margin-top:4px">Source: <a href="https://prestyj.com/stat/ind-cpl-70" rel="noopener">Industry Benchmarks: Cost Per Lead & Conversion Rates — Prestyj</a></p>
Free to embed on any site — attribution back to Prestyj is required by the dataset license (CC BY 4.0).
How to cite
Prestyj. (2025). $70.11 — The average cost per lead in Google Ads across all industries in 2025 — up 5.13% year-over-year. (Original source: WordStream/LocaliQ (16,000+ Google Ads campaigns)). Retrieved from https://prestyj.com/stat/ind-cpl-70
Original source: WordStream/LocaliQ (16,000+ Google Ads campaigns), 2025
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