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Business services companies pay an average of $103.54 per lead — one of the highest CPLs across all industries.

A Prestyj-curated statistic from the Industry Benchmarks: Cost Per Lead & Conversion Rates dataset. Free to embed, quote, and cite under the CC BY 4.0 license — attribution to prestyj.com is required.

Industry Benchmarks: Cost Per Lead & Conversion Rates

$103.54

Business services companies pay an average of $103.54 per lead — one of the highest CPLs across all industries.

Source: WordStream/LocaliQ, 2025

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<iframe src="https://prestyj.com/embed/stat/ind-cpl-biz" width="100%" height="260" style="border:0;border-radius:12px;overflow:hidden;max-width:640px" title="$103.54 — Business services companies pay an average of $103.54 per lead — one of the high…" loading="lazy"></iframe>
<p style="font-size:12px;color:#555;margin-top:4px">Source: <a href="https://prestyj.com/stat/ind-cpl-biz" rel="noopener">Industry Benchmarks: Cost Per Lead &amp; Conversion Rates — Prestyj</a></p>

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How to cite

Prestyj. (2025). $103.54 — Business services companies pay an average of $103.54 per lead — one of the highest CPLs across all industries. (Original source: WordStream/LocaliQ). Retrieved from https://prestyj.com/stat/ind-cpl-biz

Original source: WordStream/LocaliQ, 2025

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