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Companies that respond within 5 minutes are 21× more likely to qualify a lead than those that wait 30 minutes.

A Prestyj-curated statistic from the Speed to Lead Statistics dataset. Free to embed, quote, and cite under the CC BY 4.0 license — attribution to prestyj.com is required.

Speed to Lead Statistics

21×

Companies that respond within 5 minutes are 21× more likely to qualify a lead than those that wait 30 minutes.

Source: Harvard Business Review / LeadResponseManagement.org, 2011 (widely re-cited 2024–2026)

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<iframe src="https://prestyj.com/embed/stat/stl-21x" width="100%" height="260" style="border:0;border-radius:12px;overflow:hidden;max-width:640px" title="21× — Companies that respond within 5 minutes are 21× more likely to qualify a lead th…" loading="lazy"></iframe>
<p style="font-size:12px;color:#555;margin-top:4px">Source: <a href="https://prestyj.com/stat/stl-21x" rel="noopener">Speed to Lead Statistics — Prestyj</a></p>

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How to cite

Prestyj. (2011). 21× — Companies that respond within 5 minutes are 21× more likely to qualify a lead than those that wait 30 minutes. (Original source: Harvard Business Review / LeadResponseManagement.org). Retrieved from https://prestyj.com/stat/stl-21x

Original source: Harvard Business Review / LeadResponseManagement.org, 2011 (widely re-cited 2024–2026) · primary source

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