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US digital video ad spend ($85B) has surpassed traditional TV ad spend ($59B), signaling a permanent shift.

A Prestyj-curated statistic from the Video Advertising Statistics dataset. Free to embed, quote, and cite under the CC BY 4.0 license — attribution to prestyj.com is required.

Video Advertising Statistics

$85B vs $59B

US digital video ad spend ($85B) has surpassed traditional TV ad spend ($59B), signaling a permanent shift.

Source: Statista (via HubSpot), 2024

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<iframe src="https://prestyj.com/embed/stat/vid-85b-vs-59b" width="100%" height="260" style="border:0;border-radius:12px;overflow:hidden;max-width:640px" title="$85B vs $59B — US digital video ad spend ($85B) has surpassed traditional TV ad spend ($59B), s…" loading="lazy"></iframe>
<p style="font-size:12px;color:#555;margin-top:4px">Source: <a href="https://prestyj.com/stat/vid-85b-vs-59b" rel="noopener">Video Advertising Statistics — Prestyj</a></p>

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How to cite

Prestyj. (2024). $85B vs $59B — US digital video ad spend ($85B) has surpassed traditional TV ad spend ($59B), signaling a permanent shift. (Original source: Statista (via HubSpot)). Retrieved from https://prestyj.com/stat/vid-85b-vs-59b

Original source: Statista (via HubSpot), 2024

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