Lead Reactivation Pricing in 2026: Cost to Revive Your Cold Database
Lead reactivation pricing in 2026: cost per reactivated lead $3-15 via email, SMS, and AI calling campaigns. Compare pricing models, campaign costs, and ROI for reviving cold databases across industries.
Most businesses are sitting on a goldmine they've already paid for — and ignoring it.
Every cold lead in your CRM was acquired at real cost: ad clicks, SDR time, trade show booths, referrals. Somewhere between the first call and the third unanswered voicemail, that lead got tagged "cold" and stopped getting follow-up — but never stopped being an asset.
With AI-powered email, SMS, and voice agents running campaigns at fractions of net-new acquisition cost, lead reactivation is the highest-ROI activity most companies can run in 2026. Reactivated leads typically cost 3–5x less than new leads to convert — yet most companies still spend 90% of their budget chasing strangers.
This guide breaks down what lead reactivation costs in 2026 — every campaign type, pricing model, and hidden fee.
TL;DR — Lead Reactivation Pricing at a Glance
| Metric | Typical Range |
|---|---|
| Cost per reactivated lead | $3 – $15 |
| Cost vs. new lead acquisition | 3–5x cheaper |
| Email cost per contact | $0.01 – $0.05 |
| SMS cost per contact | $0.05 – $0.20 |
| AI voice cost per contact | $0.40 – $1.50 |
| Multi-channel cost per contact | $0.50 – $2.00 |
| Typical reactivation rate | 8% – 22% |
| Average ROI | 400% – 800% |
| Payback period | 14 – 60 days |
Reactivating an old lead costs a coffee; acquiring a new one costs a steak dinner. If you have 1,000+ cold leads, reactivation should be your first marketing investment in 2026.
Key Takeaways
- Cost per reactivated lead averages $3–$15 vs. $50–$300+ for net-new acquisition.
- Email is cheapest ($0.01–$0.05/contact) but reactivation rates are lower (3–8%).
- SMS delivers the highest engagement — 35–50% reply rates at $0.05–$0.20/contact, best dollar-for-dollar channel.
- AI voice is most expensive ($0.40–$1.50/contact) but produces the highest reactivation rates (15–25%).
- Multi-channel campaigns generate 2–3x the reactivation rate of any single channel.
- Typical ROI is 400–800% in 90 days, with payback in 14–60 days.
- Hidden costs — list cleaning, TCPA, 10DLC, CRM integration — add 15–30% to total spend.
- Done-for-you services ($1,500–$5,000/month) usually beat DIY for databases under 25,000 leads.
What Is Lead Reactivation?
Lead reactivation is re-engaging CRM prospects who showed interest but never converted — or converted once and went quiet. They already raised their hand and often had a real conversation with your team before going cold.
Reactivation campaigns typically include:
- Email sequences — multi-touch nurture re-introducing your brand with a new reason to engage.
- SMS campaigns — short, conversational text outreach to re-open dialogue.
- AI voice calls — outbound AI calls that qualify and either book or hand off to a human.
- Multi-channel orchestration — coordinated sequences combining all three with logic-based escalation.
A good reactivation system does more than blast old contacts:
- Clean and segment — remove bounces, duplicates, unsubscribes.
- Verify deliverability — phones against DNC, emails against bounce risk.
- Personalize at scale — use interaction history, source, product interest.
- Detect intent and route — hot to humans, lukewarm to nurture, dead to suppression.
- Sync results to CRM — update status, log conversations, trigger workflows.
- Measure unit economics — cost per reactivated lead, per appointment, per closed deal.
The difference: with reactivation, you're not paying for attention — you're paying for re-engagement. The lead already knows who you are.
Lead Reactivation Campaign Types & Pricing
Four archetypes, each with different cost profiles and use cases.
1. Email Reactivation Campaigns
Email is the workhorse — cheap, scalable, templatable. Response rates are lower because the inbox is your prospect's most cluttered channel.
Pricing:
| Database Size | Cost per Contact | Monthly Send Cost | Typical Provider |
|---|---|---|---|
| Up to 5,000 | $0.03 – $0.05 | $150 – $250 | Mailchimp, ActiveCampaign |
| 5,001 – 25,000 | $0.02 – $0.04 | $500 – $1,000 | Klaviyo, HubSpot |
| 25,001 – 100,000 | $0.01 – $0.03 | $1,000 – $3,000 | Iterable, Customer.io |
| 100,000+ | $0.005 – $0.02 | $3,000+ | SendGrid, Marketo |
Pros: lowest cost per contact; easy A/B testing; long-form nurture; highly automatable. Cons: 1–4% response rates; fragile deliverability; spam risk on cold lists; mobile-first prospects ignore promo email. Best use case: Large databases (10,000+) where the math only works at sub-$0.10 per contact.
2. SMS Text Message Campaigns
SMS is the highest-engagement channel by a wide margin. With 98% open rates and reply rates 5–10x email's, it's the best channel for most databases under 50,000 leads.
Pricing:
| Database Size | Cost per Contact | Monthly Send Cost | Typical Provider |
|---|---|---|---|
| Up to 5,000 | $0.10 – $0.20 | $500 – $1,000 | Twilio, SimpleTexting |
| 5,001 – 25,000 | $0.06 – $0.12 | $1,500 – $3,000 | Klaviyo SMS, Sakari |
| 25,001 – 100,000 | $0.04 – $0.08 | $4,000 – $8,000 | Telnyx, Bandwidth |
| 100,000+ | $0.03 – $0.06 | $8,000+ | Custom enterprise |
Includes 10DLC, carrier fees, and segmentation overages — but not an AI agent on top.
Pros: 98% open rate; 30–50% reply rate with personalization; real-time two-way; replies within 15 minutes. Cons: 10DLC registration 2–4 weeks; strict TCPA; carrier filtering on URLs/emojis; higher cost than email. Best use case: Mid-size databases (1,000–25,000) where you need max response per dollar.
3. AI Voice Calling Campaigns
AI voice agents have transformed phone-based reactivation. Where a human ISA costs $25–$50/hour at 30–60 dials/hour, AI dials parallel lines at <$1 per call with zero fatigue.
Pricing:
| Database Size | Cost per Call | Monthly Campaign Cost | Setup Fee |
|---|---|---|---|
| Up to 1,000 | $1.00 – $1.50 | $1,000 – $1,500 | $500 – $1,500 |
| 1,001 – 5,000 | $0.75 – $1.20 | $3,000 – $6,000 | $1,000 – $3,000 |
| 5,001 – 25,000 | $0.50 – $0.90 | $7,500 – $20,000 | $2,500 – $5,000 |
| 25,001+ | $0.40 – $0.70 | $20,000+ | Custom |
Includes LLM tokens, telephony, transcription, and per-minute fees, assuming 60–120 second calls.
Pros: highest single-channel reactivation rate (15–25%); books appointments live; captures non-text-responders; voice builds trust faster. Cons: highest cost per contact; highest TCPA risk; requires phone numbers; 2–4 week setup for prompt tuning. Best use case: High-value databases (real estate, mortgage, B2B) where deal size justifies $1+ per dial.
4. Multi-Channel Reactivation Campaigns
The dominant 2026 model: email opens the door, SMS gets the reply, AI voice books the warmest. Multi-channel produces 2–3x the reactivation rate of any single channel.
Pricing (combined):
| Database Size | Cost per Lead | Total Campaign Cost | Done-for-You Premium |
|---|---|---|---|
| Up to 1,000 | $1.50 – $2.50 | $1,500 – $2,500 | + 30% |
| 1,001 – 5,000 | $1.00 – $1.80 | $5,000 – $9,000 | + 25% |
| 5,001 – 25,000 | $0.75 – $1.40 | $18,750 – $35,000 | + 20% |
| 25,001+ | $0.50 – $1.00 | $25,000+ | + 15% |
Pros: highest reactivation rate (15–25%); best cost-per-appointment; channels cover each other's gaps; cleaner attribution. Cons: most complex; highest absolute cost; requires phone + email per lead; coordination overhead without orchestration tooling. Best use case: Databases of 2,500+ leads with deal size >$500.
Campaign Type Comparison Table
| Feature | SMS | AI Voice | Multi-Channel | |
|---|---|---|---|---|
| Cost per contact | $0.01–$0.05 | $0.05–$0.20 | $0.40–$1.50 | $0.50–$2.00 |
| Open / answer rate | 15–25% | 95–98% | 25–40% | 95%+ |
| Reply / engagement rate | 1–4% | 30–50% | 15–25% | 35–55% |
| Reactivation rate | 3–8% | 8–15% | 15–25% | 18–30% |
| Speed to first reply | Hours–days | <15 min | <1 minute | <5 min |
| Two-way conversation | ✅ | ✅ | ✅ | ✅ |
| Books appointments live | ❌ | ✅ | ✅ | ✅ |
| Compliance risk | Low | Medium | High | Medium–High |
| Setup time | 1–2 weeks | 2–4 weeks | 2–4 weeks | 3–6 weeks |
| Best for cold leads | ❌ | ✅ | ✅ | ✅ |
Cost Per Reactivated Lead: Full Breakdown
The key metric is cost per reactivated lead — what it costs to turn a cold contact into an active one. Not every contact responds, so this differs from cost per contact.
| Campaign Type | Cost per Contact | Reactivation Rate | Cost per Reactivated Lead |
|---|---|---|---|
| Email only | $0.03 | 5% | $0.60 |
| SMS only | $0.10 | 12% | $0.83 |
| AI voice only | $0.80 | 20% | $4.00 |
| Email + SMS | $0.13 | 14% | $0.93 |
| Email + SMS + AI voice | $0.95 | 24% | $3.96 |
But "reactivated lead" is just step one. What you want is a qualified appointment. Funnel math (conversion % / cumulative cost):
Channel Cost Buildup
| Stage | SMS | AI Voice | Multi-Channel | |
|---|---|---|---|---|
| Contact sent | 100% / $0.03 | 100% / $0.10 | 100% / $0.80 | 100% / $0.95 |
| Engagement (open/read/answered) | 22% / $0.14 | 98% / $0.10 | 32% / $2.50 | 65% / $1.46 |
| Reply received | 4% / $0.75 | 38% / $0.26 | 25% / $3.20 | 42% / $2.26 |
| Reactivated lead | 5% / $0.60 | 12% / $0.83 | 20% / $4.00 | 24% / $3.96 |
| Qualified appointment | 1.5% / $2.00 | 4% / $2.50 | 9% / $8.89 | 11% / $8.64 |
| Closed deal | 0.3% / $10 | 0.8% / $12.50 | 2.0% / $40 | 2.5% / $38 |
Side-by-Side: Reactivated vs. New Lead Acquisition
| Channel | Reactivated Lead Cost | New Lead Cost | Savings |
|---|---|---|---|
| Real estate | $3 – $8 | $50 – $200 | 85–95% |
| Home services (HVAC, plumbing, roofing) | $4 – $12 | $80 – $250 | 85–95% |
| Mortgage | $5 – $15 | $100 – $400 | 90–95% |
| Insurance | $4 – $10 | $50 – $300 | 85–95% |
| Solar | $6 – $15 | $150 – $500 | 90–97% |
| Dental & medical | $3 – $9 | $40 – $200 | 85–95% |
| B2B SaaS | $8 – $20 | $200 – $800 | 90–97% |
Reactivation costs 3–20x less than net-new acquisition, with the steepest savings where paid lead costs are highest.
Pricing Models: Per-Lead, Subscription, Done-for-You
The wrong structure can double your effective cost.
1. Per-Lead Pricing
Fixed price per contact attempted (or per reactivated lead). Best for variable volume and one-time campaigns.
| Lead Volume | Per-Lead Cost (Contact) | Per-Lead Cost (Reactivation) |
|---|---|---|
| 1 – 1,000 | $1.00 – $2.00 | $10 – $20 |
| 1,001 – 5,000 | $0.75 – $1.50 | $7 – $15 |
| 5,001 – 25,000 | $0.50 – $1.20 | $5 – $12 |
| 25,001 – 100,000 | $0.30 – $0.80 | $3 – $9 |
| 100,000+ | Custom | Custom |
Who it's for: one-time campaigns, seasonal businesses, teams testing before subscribing. Watch-outs: can balloon on large databases; some vendors charge for attempts not reactivations — read the contract; $1,500–$5,000 minimums.
2. Subscription Pricing
Flat monthly fee for a defined volume. Best for ongoing programs.
| Tier | Monthly Cost | Included Volume | Who It's For |
|---|---|---|---|
| Starter | $300 – $700 | 1,000 – 3,000 contacts/mo | Solo agents, small teams testing |
| Growth | $800 – $1,800 | 3,000 – 10,000 contacts/mo | Established small businesses |
| Pro | $2,000 – $4,000 | 10,000 – 30,000 contacts/mo | Multi-location and growing teams |
| Enterprise | $4,500 – $10,000+ | 30,000+ contacts/mo | Brokerages, franchises, high-volume |
Most subscriptions include AI setup, basic CRM integration, and standard reporting. Multi-channel orchestration and voice cloning cost extra.
Who it's for: consistent monthly volume; teams wanting predictable budgets. Watch-outs: overages $0.10–$0.30 each; annual contracts often required for best rates; "unlimited" tiers have soft caps.
3. Done-for-You Managed Services
Vendor runs the entire program — strategy, copy, sequencing, monitoring, optimization, reporting. Best for teams wanting results without operational overhead.
| Tier | Monthly Cost | What's Included |
|---|---|---|
| Essential DFY | $1,500 – $2,500 | Single channel, single campaign, basic reporting |
| Growth DFY | $2,500 – $5,000 | 2–3 channels, ongoing optimization, weekly reporting |
| Premium DFY | $5,000 – $10,000 | Full multi-channel, AI voice, dedicated CSM, custom reporting |
| Enterprise DFY | $10,000 – $25,000+ | White-glove, multi-location, custom integration, SLA |
DFY wraps everything into one invoice: AI platform, telephony, SMS, email, CRM integration, copy refresh, list cleaning, and human review.
Who it's for: teams without internal marketing ops; operators outsourcing the function; multi-location teams. Watch-outs: highest sticker but lowest TCO once internal labor is factored; 30–90+ day cancellation; performance guarantees rare.
Pricing Model Comparison
| Dimension | Per-Lead | Subscription | Done-for-You |
|---|---|---|---|
| Predictability | ❌ | ✅ | ✅ |
| Best for one-time use | ✅ | ❌ | ❌ |
| Best for ongoing programs | ❌ | ✅ | ✅ |
| Internal labor required | High | Medium | Low |
| Time to launch | 2–4 weeks | 1–3 weeks | 3–6 weeks |
| Cost transparency | High | High | Medium |
| Optimization included | ❌ | Sometimes | ✅ |
| Best for <5,000 lead databases | ✅ | ❌ | ❌ |
| Best for 5,000–25,000 lead databases | Sometimes | ✅ | ✅ |
| Best for 25,000+ lead databases | ❌ | ✅ | ✅ |
ROI Calculator: What Does Lead Reactivation Pay Back?
Reactivation ROI is one of the most asymmetric returns in marketing — because the leads are already paid for, every dollar of spend goes toward conversion, not acquisition.
Core ROI Formula
ROI (%) = ((Revenue from Reactivated Deals - Campaign Cost) / Campaign Cost) × 100
Return Multiple = Revenue from Reactivated Deals / Campaign CostWorked Example: HVAC Company with 5,000 Cold Leads
Regional HVAC, 5,000 cold leads, $4,500 average ticket, 35% close rate. Multi-channel (email + SMS + AI voice).
| Line Item | Value |
|---|---|
| Total leads contacted | 5,000 |
| Cost per contact | $1.20 |
| Total campaign cost | $6,000 |
| Reactivation rate (22%) | 1,100 reactivated |
| Qualified appointment rate (45%) | 495 appointments |
| Close rate (35%) | 173 closed deals |
| Average deal size | $4,500 |
| Total revenue | $778,500 |
| ROI | 12,775% |
| Cost per closed deal | $34.68 |
| Payback period | <14 days |
Halve every assumption and you still see 1,500%+ ROI.
ROI Scenarios by Database Size
Multi-channel, 20% reactivation, 40% appointment, 30% close, $3,000 deal:
| Database Size | Campaign Cost | Reactivated Leads | Closed Deals | Revenue | ROI |
|---|---|---|---|---|---|
| 1,000 | $1,500 | 200 | 24 | $72,000 | 4,700% |
| 5,000 | $6,000 | 1,000 | 120 | $360,000 | 5,900% |
| 10,000 | $11,000 | 2,000 | 240 | $720,000 | 6,445% |
| 25,000 | $25,000 | 5,000 | 600 | $1,800,000 | 7,100% |
| 50,000 | $45,000 | 10,000 | 1,200 | $3,600,000 | 7,900% |
ROI scales superlinearly: volume discounts beat close-rate dilution.
Hidden Costs & What Vendors Don't Always Tell You
Line items that show up on invoices:
1. Setup & Onboarding Fees
$500 – $5,000. AI prompts, voice cloning, workflow mapping, test campaigns. Often waived on annual contracts.
2. CRM Integration
$500 – $3,500 per system. API setup, field mapping, webhooks, two-way sync. Native (HubSpot, Salesforce, Follow Up Boss) is cheaper; custom/legacy runs $2,500+.
3. Data Cleaning & List Hygiene
$0.01 – $0.05 per record. Email verification, phone validation, DNC checks, dedup, suppression. The #1 source of wasted spend — a 25,000-lead database with 18% bad data burns $1,000+ per campaign.
4. Compliance: TCPA & 10DLC
- 10DLC registration (SMS): $50 – $500 one-time + $2 – $10/month per campaign
- TCPA compliance review: $500 – $2,000
- Litigator suppression list: $100 – $500/month
Skipping compliance is the most expensive mistake possible — TCPA violations carry $500–$1,500 each; class actions settle in the millions.
5. Minimum Commitments & Cancellation Terms
- Subscriptions: annual or quarterly commitments
- DFY: 30–90 day notice to cancel
- Per-lead: $1,500 – $5,000 minimums
6. Overage & Add-On Fees
- Extra contacts: $0.10 – $0.30 each
- Custom voice cloning: $500 – $2,500
- Additional CRM integrations: $500 – $1,500 each
- Premium reporting: $200 – $500/month
Budget 15–30% above headline to cover these.
ROI by Industry
ROI varies by industry, driven by deal size and close-rate dynamics.
| Industry | Avg Deal Value | Reactivation Rate | Revenue per 1,000 Leads | Campaign Cost | ROI |
|---|---|---|---|---|---|
| Real estate (buy-side) | $12,000 | 18% | $194,400 | $1,800 | 10,700% |
| Mortgage | $8,500 | 16% | $122,400 | $1,800 | 6,700% |
| Solar | $7,500 | 14% | $94,500 | $2,000 | 4,625% |
| Roofing | $9,500 | 18% | $153,900 | $1,800 | 8,450% |
| HVAC | $4,500 | 22% | $89,100 | $1,500 | 5,840% |
| Plumbing | $1,200 | 24% | $25,920 | $1,200 | 2,060% |
| Insurance (annual prem.) | $2,200 | 12% | $26,400 | $1,500 | 1,660% |
| Dental | $1,800 | 20% | $25,200 | $1,200 | 2,000% |
| B2B SaaS (annual) | $9,600 | 8% | $61,440 | $2,500 | 2,358% |
Real Estate
Real estate has perhaps the highest reactivation ROI of any industry — commission per closed deal ($8,000–$15,000) overwhelms even expensive campaigns. A brokerage with 10,000 dormant leads can reactivate 1,500–2,000, book 200–300 appointments, and close 30–50 deals — $300K–$700K on $10K–$15K spend. The catch: real estate databases are older and dirtier, so list hygiene and segmentation matter.
Home Services
Home services (HVAC, plumbing, roofing, electrical, pest) win on repeat purchase intent — a homeowner who got a quote 18 months ago likely needed something since. Seasonal hooks ("Your annual HVAC tune-up is overdue") and maintenance reminders convert at 3–5x the rate of offer-led campaigns.
How to Choose the Right Lead Reactivation Vendor
Step 1: Assess Database Size
- <1,000 leads: Skip vendors; run manual with a freelancer.
- 1,000 – 5,000: Per-lead pricing or basic subscription. Avoid enterprise DFY.
- 5,000 – 25,000: Subscription or mid-tier DFY. Best ROI zone.
- 25,000+: Enterprise DFY or hybrid. Negotiate hard on volume.
Step 2: Define Budget
- <$2,000/mo: Email-only or basic SMS. Pick one channel and master it.
- $2,000 – $5,000/mo: Multi-channel SMS + AI voice on smaller databases.
- $5,000 – $10,000/mo: Full multi-channel DFY. Most teams' sweet spot.
- $10,000+/mo: Enterprise DFY with custom integrations and SLA.
Step 3: Choose Channel Mix
- Email-only: cheapest, lowest engagement, fine for warm-ish lists.
- SMS-only: highest dollar-for-dollar engagement, fine for medium lists with phone numbers.
- Voice-only: highest reactivation rate, best for high-value databases.
- Multi-channel: best ROI overall — recommended for any database with email and phone.
Step 4: Set Timeline Expectations
- Email: 1–2 weeks to launch
- SMS: 2–4 weeks (10DLC registration)
- AI voice: 2–4 weeks (prompt tuning, voice setup)
- Multi-channel DFY: 3–6 weeks end-to-end
If a vendor promises faster, ask what's being skipped — usually compliance or list hygiene.
FAQ
How much does lead reactivation cost per lead?
Cost per contacted lead: $0.01 (email) to $1.50 (AI voice). Cost per reactivated lead: $3–$15 in most industries. Multi-channel sits in the middle with the best blended economics.
What is a good reactivation rate?
Benchmarks by channel:
- Email-only: 3–8%
- SMS-only: 8–15% good, 15%+ excellent
- AI voice-only: 15–25%
- Multi-channel: 18–30%
Above 25% on a 12+ month database is exceptional.
How long does a reactivation campaign take?
Usually 4–8 weeks end-to-end: 1–2 weeks setup, 2–4 weeks outreach, 1–2 weeks follow-up. AI voice and SMS replies often book within 24 hours, but full revenue materializes over 60–90 days.
Is email or SMS better for lead reactivation?
SMS wins on every metric except absolute cost. Open rates 4–5x higher, reply rates 8–10x higher, time-to-response 50x faster. Email wins only when budget is tight or the database is too large for SMS economics.
Can AI voice agents be used for reactivation?
Yes — one of the highest-ROI applications of AI voice. Agents dial 1,000+ leads/day at <$1 per call, qualify intent, and book live. Reactivation rate beats every other single channel — but it's the most expensive per contact and carries the highest TCPA risk.
What's the ROI on lead reactivation?
400–800% in 90 days, payback in 14–60 days. High-deal-size industries (real estate, mortgage, solar) routinely see 5,000–10,000%+. The math works because leads are already paid for.
How do I know if my database is worth reactivating?
If all five are true, reactivation will almost certainly produce positive ROI:
- >1,000 leads uncontacted in 90+ days
- Leads have at least one valid contact method
- Average deal size >$200
- Leads acquired with intent (not scraped)
- Basic CRM hygiene (you can identify cold vs. active)
What's included in done-for-you lead reactivation?
Typical DFY: strategy and campaign design; segmentation and hygiene; AI agent setup; email, SMS, and/or voice execution; 10DLC and TCPA compliance; CRM integration and sync; monitoring; reporting; ongoing copy refresh. Premium tiers add a dedicated CSM, custom voice cloning, multi-CRM integration, and SLA.
How does lead reactivation compare to buying new leads?
On cost-per-appointment, reactivation costs 3–5x less than new acquisition. On cost-per-closed-deal, 5–10x cheaper — reactivated leads close at higher rates. The 2026 answer: do both, but reactivate first.
What compliance issues should I worry about?
The big three:
- TCPA: Outbound SMS and voice require provable consent. Penalties $500–$1,500 per violation.
- CAN-SPAM: Email needs valid physical address, clear sender ID, working unsubscribe.
- State laws: Florida (FTSA), Washington, Oklahoma are stricter than federal TCPA. Get legal review if you operate there.
Reputable vendors handle 10DLC, opt-outs, and litigator suppression as standard. Confirm in writing.
Making the Decision: A Simple Framework
Four questions:
- How many cold leads? <1,000 → manual. 1,000–5,000 → per-lead or starter sub. >5,000 → evaluate DFY.
- Average deal size? <$200 → email-only. $200–$2,000 → add SMS. >$2,000 → full multi-channel with AI voice.
- Internal capacity? Yes with marketing ops → subscription. No → DFY almost always pays for itself.
- Timeline? 2 weeks → email-only. 4–6 weeks → multi-channel for higher ROI.
Still unsure? Default to a paid pilot: 1,000–2,000 leads with a DFY vendor on a 30-day contract.
Related Reading
- AI Lead Response Systems 2026 — How modern AI lead response stacks work, with full architecture and vendor breakdowns.
- AI Voice Agent Pricing Guide — Complete cost breakdown for AI voice platforms, the engine behind most reactivation calling campaigns.
- AI Sales Agent Pricing Guide 2026 — Pricing for full-stack AI sales agents that handle reactivation, qualification, and booking end-to-end.
Bottom Line
Lead reactivation is the highest-leverage marketing investment most businesses can make in 2026. With cost per reactivated lead of $3–$15, multi-channel reactivation rates of 15–30%, and ROI routinely 400% to 10,000%+, there's almost no scenario where 1,000+ cold leads don't return positive ROI.
The biggest mistake isn't picking the wrong vendor — it's not running a campaign at all. The leads are already paid for. The only question is whether you'll wake them up before your competitors do.
Want to see what a multi-channel reactivation campaign looks like for your database? Book a demo with Prestyj and we'll model the cost, reactivation rate, and revenue for your lead count and industry — before you spend a dollar.